Speesees organic baby line gets a bit older
Organic baby clothing companies are growing up. Speesees a San Francisco-based maker of fair-trade and organic cotton clothes for infants to (terrible) two-year-olds, has expanded this spring to include spunky-designed dresses and jumpers for kids up to 4 years. Speesees (after the way a child might say “species”) is an artful collection of animal-printed clothes that prove “green” doesn’t have to be crunchy. And the cotton is good for babies with sensitive skin.
Surely the move caters to more demand from eco-aware parents. When Speesees founder Rachel Pearson started designing her first onesie in 2003, there was very little in the way of cute, organic-cotton clothing to buy her friends raising families. But in recent years her business has exploded, with sales into more than 250 stores around the world, including Whole Foods, and through a newly redesigned Web site. (Roughly 15 percent of the company’s sales are directly from the Web.)
Speesees is in good company now, too. Happy Green Bee, a mix-and-match line from Burt’s Bee’s co-founder Roxanne Quimby, Kate Quinn Organics, and Scout Baby are just a few of the organic baby and kids clothing lines to crop up in recent years. (Visit their sites for in-store sales.)
Pearson, who updated her company’s tagline this year to “we’re in this together,” said that after many years in the business, she’s worried about overuse of the word organic. “The word is thrown around so frivolously it almost doesn’t hold the same meaning,” said Pearson. “I want it to be a given.”
November 12th, 2008 at 1:18 pm
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